SICK OF BLENDING INTO THE MESH WITH 1000s
OF OTHER VENDORS?

Cybersecurity Marketing Agency
That Cuts Through All the sh&^%

Standing Out or Missing Out in 2025

Fed Up of Marketers Pretending to Know Cybersecurity Services

Whether you're the new kid on the cyber block or a veteran in the industry, blending in with more of the same marketing won’t fill your pipeline.

That’s where we slide onto the scene. Our agency has worked with scores of cybersecurity vendors, that designing B2B digital marketing campaigns and RevOps infrastructure with a clear goal: standing out, dominating their ecosystem, communicating effectively with their prospects and, naturally, capturing those SQLs.

Our cybersecurity marketing agency comes armed with killer inbound, PPC, and RevOps strategies that actually work.

First things first, do you identify with any of the following?

You’ve tried (almost) everything and are just not getting the traction.

Budgets are tight, competition is rife, SQL prices are stupendous…

You know you’re special, we know you’re special, but you’re not standing out to your target audience.

The marketing <> sales pipeline is not where your investors expect it to be.

Envy’s Staples for Successful B2B
Cybersecurity Marketing Services

It’s alarming how many cyber companies fall into 2 camps:
1. Irritating CISOs and security analysts they most want to impress with firechasing marketing practices often packed with FUD.
2. Bland, immemorable marketing. Cramming in every single feature and using so many painful buzzwords beautifully presented on a blue or black background.

It’s a crime against cybersecurity marketing!

Envy leads cybersecurity vendors into the third camp. The successful one.

Not every cybersecurity marketing agency will tell you this but, to reach your goals, you’ll need to combine unique and engaging messaging, valuable content and strategic full funnel PPC efforts. Here’s what we mean.

Identify Accounts &/or Wider Segments

Research and build target accounts list that meet the criteria of your ICP; Select the companies & contacts.

Keyword Research

What your audience is searching for. Where your competition is ranking. Where’s the gap you can nab.

Messaging

Hone in on messaging around the ONE (yes, only one) pain point that your product solves for your ICP?

Full Funnel Content & Paid Campaigns

What type of content is needed to attract and navigate your audience through specific paid and organic marketing channels.

Build KPIs and Measurement

Reports and dashboards are key; Tracking the campaign from kickoff to engagement and through to closed won.

Testing & Optimization (Always!)

A/B testing - PPC ads, landing pages’ creative, content and messaging throughout the funnel.

Is Envy the Right Agency for Your Cybersecurity Marketing & RevOps?

With ~ 3,000 cybersecurity companies out there, the cybersecurity industry is as crowded as a Black Friday sale. It’s time to figure out how to be the big-screen TV everyone’s reaching for and it’s all about the people, processes and technology. Here’s what you can expect from Envy’s cybersecurity marketing services:

You’ll be working with B2B Marketing & RevOps pros who’ve helped scores of cybersecurity companies

Full funnel strategy that will drive SQLs and a healthy pipeline through inbound and paid campaigns

Messaging that will make you stand out and be the envy of your eco system.

A HubSpot that will show off your achievements with campaign tracking, stunning dashboards and reports.

If the above sounds like something that your organization can benefit from and you have the budget to get going, we should talk.

Watch!

Client Flattery

Awesome companies we’ve helped grow.

Obviously it’s an amazing feeling, having a hug corporation such as Cisco acquiring a small startup from Tel Aviv. Envy did fantastic work with exposing us to the relevant Audience

Within months, we climbed up the SEO ladder to the first page of Google. Envy's Inbound and SEO Marketing Team is second to none.

Envy really took the time to understand our business needs. They are more than just a marketing agency. They are a true partner for the marketing team!

We needed to achieve our goals and fast. Envy did that and more. We felt that we were working with experts who knew the big picture.

Unlike what you might expect when working with an external agency, working with Envy feels like working with any other one of our team members. It really feels like we’re one cohesive team.

Envy acts as an extension of our team. We’ve managed to bring in millions of dollars from our inbound leads. Our marketing strategist is amazing and really understands digital marketing.

Sasha, our account manager, implemented HubSpot at Nuvei from scratch, helped us in syncing it with Salesforce and has been working with the lead generation team daily. We feel like she is part of the Nuvei marketing team.

We had a fantastic experience working with Envy and our dedicated account manager. They helped streamline our marketing operations, improve efficiency, and deliver great results.

We worked closely with Envy to optimize our digital strategy. Their professional team was truly dedicated to the mission at hand from the very first day

Envy is my preferred agency for all things digital. Their deep involvement in our daily operations blurs the lines between our in-house team and Envy. It's a seamless collaboration that yields impressive outcomes.

We're a small startup setting up their initial customer communication and operations flow as we start user reach and onboarding. The Envy team were with us every step of the way, helping us build the flows and pathways for success we envisioned.

Their structured approach and deep expertise made what could have been a complex process feel seamless. Thanks to their support, we now feel fully confident in operating HubSpot independently.

A great combination of strategic understanding and down to earth execution. Although they have a deep understanding of Marketing, they were able to effectively communicate with everyone in our startup - from sales to service and product, and even the CEO when needed.

Cybersecurity Marketing FAQs

What are the most important metrics to track for the success of our cyber security marketing efforts?

You’ll want to set up and measure different KPIs depending on whether you run lead generation or brand awareness campaigns:

For brand awareness, look for parameters like reach (meaning how many people see your content), CTR (Click-Through Rate), number of impressions, views, clicks, and engagement;
For lead generation, pay close attention to CPL (Cost Per Lead), conversion rates from Leads to MQLs, SQLs, and then Opportunities; you also want to monitor the overall ROI.

Our agency will monitor these on a daily basis and help you optimize your campaigns for best results.

When will we see campaign results?

As an experienced cybersecurity marketing agency, we recommend running your campaign for at least 3 to 6 months. Here’s why:

With a B2B product, any sales cycle is considerably long. You’ll spend a lot of resources preparing assets (like blogs, webinars, videos, ads and whatnot) that may or may not initially generate truckloads of leads, which in the end won’t convert.

You need enough time to be able to optimize your targeting settings, tone of voice in your content, and many other elements. A long buying cycle means that it takes time to measure or see results.

Rule of thumb is to generate an absolute minimum of 100-200 leads to see what’s happening with them further down the funnel.

The larger the budget, the quicker you should be able to measure effectiveness.

How do you effectively communicate complex cybersecurity concepts to non-technical audiences like CEOs and CFOs?

Cybersecurity marketing needs to translate technical jargon into layman’s terms, use visual aids like infographics and videos, and provide real-world examples to help non-technical audiences understand the importance of cybersecurity.

Use SEO to determine what your audience is looking for, build content around it, and no disrespect, but ask ChatGPT to write an explanation for a 6 year old. It’s magic!

What’s the minimum budget for a successful campaign?

We won’t throw an arbitrary number your way, as it’ll greatly depend on your marketing goals and the overall positioning of your brand on the market. Let’s try to explain it differently.

Let’s say you have a monthly budget of $15k (that’s what we’d suggested as an experienced cybersecurity marketing agency anyway!)

At least $3k will be spent on post-promotion, video promotion, retargeting, and document ads.

This leaves you with $12k for lead generation campaigns on LinkedIn and message testing.

If each lead costs $250, this budget will generate 48 leads. From these, you can expect to get between 4 to 8 MQLs (monthly). And even 8 MQLs monthly won’t be enough to accurately assess if your campaign is effective or not.

And that’s just for one channel while you should ideally be looking at multi-channel promotion to reach your audience where they live. Does that answer your question?

Do cybersecurity brands have to keep it serious, or can they lighten up a bit?

Cybersecurity brands can definitely shake things up with their tone of voice, as long as it fits their brand identity and clicks with their audience. When building content for your cyber audience, striking a balance between being serious and approachable usually hits the mark–and that’s what we strive for when offering cybersecurity marketing services 😉

SICK OF BLENDING INTO THE MESH WITH 1000sOF OTHER VENDORS?