Sick of Your Ads Drowning inTHE SEA OF MINDLESS SCROLLING??

Introducing Envy’s Alternative B2B Demand Gen Mix

Envy’s Alternative B2B Demand Generation
Channels to Cut Through the Noise

Your CPL & CPOpp keep increasing, but lead quality from “the usual platforms” is nosediving? You’re not alone and for good reason.The social media giants are SO saturated and everyone is on there, it’s almost impossible to make your campaigns stand out.

We’re calling this trend: [Favorite channel name] fatigue.

And we’ve found some alternatives to combat the traditional demand and lead generation fatigue. Our own version of caffeine, if you will.

They demand a fresh and strategic approach. One that takes you where your audience lives, not where your competitors dominate.

Do any of these sound familiar:

CPL and CPOpp you can no longer justify?

Poor quality leads leave the funnel empty?

Fed up of investing in the same channels for years on end?

Dying to break away from where your competitors are?

The Envy Way of Alternative B2B Demand
and Lead Generation Channels

Are you automatically thinking about LinkedIn and Google when planning your paid campaigns?

No wonder, these platforms have been B2B marketers' "Go-To" for lead generation for years. And with good reason, but... The saturation of these platforms has led to increased competition and rising costs, making it harder to achieve the same ROI as in the past. Even more, the behavior of B2B buyers is changing. They're consuming content across diverse channels, expecting personalized and engaging experiences.

That's where the Envy Way comes in. We believe it's time to think beyond the usual suspects and explore explore new channels. Don't ditch your default lead and demand gen channels just yet, but take a peek at the ones you should add to your mix. Try these before your competitors do!

Reddit Ads

Trust us, your audience is there. There's a subreddit for literally everything and the level of engagement there is quite frankly, insane.
Here’s how it works:

We’ll identify the relevant subreddits (hint: it's not always the obvious ones),

Figure out what kind of content is trending on there and strategize,

Grab brand awareness through ad and video creative that your audience identifies with.

CTV Ads

Present your audience with ads they cannot skip. Literally. That’s a technical thing 😉 Highly targeted TV ads help you increase awareness and target relevant audiences. Envy will:

Produce (or use your) videos to create ads tailored to your product and optimized for target audience engagement,

Build a customized landing page with the look and feel of the video ad,

Promote the content across all major CTV platforms (think Apple TV, Amazon Fire TV, Roku, etc.)

ABM on a Budget

Multi-channel ABM, but on a budget? That’s possible with BrandGen powered by HubSpot. As a HubSpot Diamond Partner, we will:

Identify your fit-based & intent-based target accounts,

Plan & prepare personalized marketing assets,

Measure & optimize.

Psssst prices are as low as $1 per account per month. You didn't read that here....

B2B Podcast Advertising

When struggling to access hard-to-reach audiences (and we all are…), we bet there’s this one place you didn’t think about advertising on–and that’s podcasts. Everyone listens to podcasts! We’ll help you:

Research the industry and relevant podcasts,

Plan and create podcast pitches, either for podcast sponsoring, guest featuring or mentioning,

Monitoring and optimizing performance.

Meta-Match LinkedIn to Facebook Cross Matching Audiences

Cross matching your online audiences allows you to leverage your best targeting from one channel, in order to capture that audience on other channels. It's true digital magic that, when done right, can dramatically improve your ROAS.
We'll help you:

Figure out whether cross audience matching is right for you,

And which networks will work best.

Watch!

We're Answering The Most Burning Questions
on Demand Gen & Lead Gen Alternatives

Why is it so difficult to source Opportunities from LinkedIn nowadays?

First, the market is saturated. Everyone’s running ads on LinkedIn, meaning your cost-per-click (CPC) skyrockets while your ROI plummets. Second, the platform has become overrun with low-quality leads—think lots of clicks but zero conversions. And let’s not forget the fatigue factor: the audience has learned to tune out ads like background noise. Another issue might be related to direct attribution – folks may be seeing your ads on Linkedin and then going directly to your website.

Why are Google Search and Linkedin so expensive?

Supply and demand. Google Search and LinkedIn essentially own the prime real estate that everyone wants a way into. As a result, the cost-per-click and cost-per-thousand-impressions have surged, making it increasingly tough to justify ad spend without a big payoff. Even more, B2B buying behavior is shifting. Your audience isn’t just on Google or LinkedIn anymore. They’re on niche platforms, forums, and streaming sites, meaning these big platforms have to do more to keep users engaged.

What are the alternative paid campaigns you’re offering?

We planned to call it the Ad Fatigue Slayers 😉 but that was a bit of a mouthful. We’ve pulled together a mix of unconventional (but highly effective) channels and tools—Reddit Ads, CTV, podcast advertising, BrandGen, and MetaMatch—to make your brand stand out where your competitors aren’t looking.

We’re not ditching Google and Linkedin, we are taking significant chunks of your paid campaigns budget and investing them on channels with a stronger ROI (for some, not all(!) companies).

These include:

Reddit Ads: Target subreddits that align with your ICP, whether it’s r/fintech or r/cybersecurity.

Connected TV (CTV) Ads: Reach your audience during their “Netflix and chill” downtime.

ABM on a Budget: Use BrandGen for targeted ABM without the big price tag.

B2B Podcast Advertising: Promote on industry-specific podcasts to create awareness in hit niche audiences.

MetaMatch: Take your LinkedIn lists and use them effectively across B2C channels like Facebook.

And there will be more!

Can I choose individual services separately instead of a bundle?

Absolutely! You can pick and choose from any of our Alternative Demand Gen services to see what works best for your strategy. Whether it’s running some CTV ads or dipping into Reddit to engage the dev crowd, we’ve got you covered. No need to go all in—unless you want to. 😉

How long do I need to run campaigns for?

We recommend a minimum of 3 months to really get a feel for the performance and start seeing meaningful results. However, for channels like CTV and podcast advertising, a longer run—say, 6 months—is ideal to build brand recognition and drive conversions. Running campaigns for a shorter period might give you an idea, but it won’t enable you to test creatives and messaging with your audience to see what is resonating and converting.. Remember: good things come to those who wait… strategically.

What tools are you using?

Our secret sauce? A combination of tools that ensure your campaigns are hyper-targeted and high-performing:

Trendemon: Tracks and analyzes buyer journeys to identify the most effective content and channels.
SparkToro: Finds your audience’s hidden interests and hangout spots, ensuring we put your ads exactly where they’ll be seen.
BrandGen: Brings Account-Based Marketing (ABM) on a budget, making it easy to identify target accounts, launch personalized campaigns, and track interactions—all within your existing CRM.
MetaMatch: Takes your LinkedIn lists and cross-matches them with Facebook and other platforms, so you can target the same audiences across different channels.
HubSpot to orchestrate and brag about the results.

These tools, combined with our expertise, mean your campaigns are data-driven, multi-channel, and set up for success from day one.

Client Flattery

Awesome companies we’ve helped grow.

Obviously it’s an amazing feeling, having a hug corporation such as Cisco acquiring a small startup from Tel Aviv. Envy did fantastic work with exposing us to the relevant Audience

Within months, we climbed up the SEO ladder to the first page of Google. Envy's Inbound and SEO Marketing Team is second to none.

It's hard to find an agency that can give you the time you need when you're resource-strapped. Envy was more of a partner than an agency. They were like one of the team.

We needed to achieve our goals and fast. Envy did that and more. We felt that we were working with experts who knew the big picture.

Unlike what you might expect when working with an external agency, working with Envy feels like working with any other one of our team members. It really feels like we’re one cohesive team.

Envy acts as an extension of our team. We’ve managed to bring in millions of dollars from our inbound leads. Our marketing strategist is amazing and really understands digital marketing.

Sasha, our account manager, implemented HubSpot at Nuvei from scratch, helped us in syncing it with Salesforce and has been working with the lead generation team daily. We feel like she is part of the Nuvei marketing team.

The team at Envy is an absolute pleasure: Truly professional, knowledgeable, responsive and fun to work with.

We worked closely with Envy to optimize our digital strategy. Their professional team was truly dedicated to the mission at hand from the very first day

Envy is my preferred agency for all things digital. Their deep involvement in our daily operations blurs the lines between our in-house team and Envy. It's a seamless collaboration that yields impressive outcomes.