So many startups struggle to decide what to prioritize when there are endless marketing channels, tools, and strategies screaming for attention. Good thing Maya Melamed is here! She’s the go-to fractional CMO for startups, and she joins Envy’s Billy Cina to break down how to cut through the noise and build a marketing strategy that sticks — even when you’re the only marketer on the team.
We cover:
✅ Where to actually start on Day 1 (hint: it’s not running a paid campaign).
✅ Building a realistic go-to-market plan without skipping the essentials.
✅ Managing CEO expectations when they expect a $3M pipeline… yesterday.
✅ Staying focused using OKRs and marketing sprints (say goodbye to “just one more event in Vegas”).
Need more tips? Reach out — we’ve been there. 😉
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