Yoel Knoll, CMO at Cybord, joins Billy Cina to debate whether marketers are losing their edge in the age of AI. Are we sacrificing creativity for convenience? Are bland, repetitive strategies the fault of generative AI, or something deeper?
We dive into:
✅ How over-reliance on AI risks diluting marketing skills.
✅ The long-standing issue of generic, uninspired content.
✅ Why marketers struggle to connect with ICPs and influence risk-averse CEOs.
✅ How to reclaim creativity, push back on sameness, and secure a seat at the table.
👉 If you don’t wanna settle for bland content (and we know that no one does), watch now.
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