In this no-BS conversation, Envy’s own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them.
Spoiler alert: your buyers are way ahead of your SDRs.
We cover:
Why Gartner, G2, and outdated analyst models are collapsing
How AI is flooding the market with information, and why trust is the new currency
The shift from playbooks to personalization: no more 7-step templates
Why cold calling is beyond dead, and how AI agents will replace the noise
The real future of B2B differentiation: founder-led brand, community, and GTM motion
What it means when your buyer walks into the call knowing more than your rep
Santosh unpacks how Zeer AI is rethinking B2B research, trust-building, and buyer-vendor collaboration, and why insight should matter more than outreach in modern GTM. If you’re a founder, CMO, or GTM lead tired of noise, this is your signal to rethink the funnel.
