In this episode of Banter with Billy, Billy sits down with Vicky Books, Director of Marketing at Grove Ventures, to break down what actually happens when a founder walks into a pitch meeting.
From “my market is everyone” to gut-feel validation, Vicky shares the red flags that instantly kill investors’ interest and what founders consistently get wrong when trying to raise. They also get into:
Why VCs have serious FOMO (and how it affects decisions)
The difference between real customer insight and assumptions
What builds trust with investors and what destroys it fast
Why CMOs get pushed hard in board meetings
How early-stage teams should actually approach marketing
If you’re preparing for a raise or supporting a founder who is, this is a practical look at how to avoid the mistakes that cost you the room before you even get started. Watch until the end for Vicky’s take on what founders should do in the first 6 months to validate their market the right way.
