WHO WOULDN'T WANT TO
CUT CPL BY 70% & BOOST
HIGH VALUE LEADS?
The Enviable Results
- CPL down by 65-70%. No more $1,000 lead nightmares
- 55% of leads now enterprise-level. The right people, at the right time
- Multi-Channel “Ping-Pong” Effect. More demand across all channels, even after ads turned off
- Smarter PPC Spend. 50% budget on high-intent, ready-to-buy leads
Sounds nice, right? That’s what we achieved together with one of our lovely FinTech customer, Nuvei.
The Marketing Challenge
Nuvei is a global payments technology company, helping businesses around the world accept payments and optimize transactions across 200+ markets. With a complex, multi-regional offering and ambitious growth targets, they needed their marketing engine firing on all cylinders.
When they first launched their Google Ads campaigns, things weren’t exactly smooth sailing:
- CPLs were hitting $1,000 per lead. Not exactly what you’d call “sustainable.”
- Too many low-value leads. Cheap leads from the wrong markets, clogging the funnel.
- Enterprise leads? Nowhere to be found. Their ideal customers weren’t converting.
Sound familiar? Yeah, we’ve seen this before. They needed a smarter way to get high-intent, enterprise-level leads, without burning cash.
The Enviable Solution
Just like everyone, Nuvei needed more leads, and they needed leads that convert. We focused on high-intent prospects, optimized by market, and built a system that prioritized quality at every step. And how did we achieve that? With some of the enviable midas touch we keep up our sleeves:
Better UX and messaging gave us a significant lift in Quality Score, lowering CPCs and improving ad rank. We also ran multiple A/B tests for improvements at all times. Why? Because the best ads in the world won’t convert on a weak landing page.
We prioritized enterprise leads in Tier 1 markets, and also looked at previous campaigns, keywords and countries that generated SQLs, Opportunities and actual Customers. Why? Quality over quantity.
LinkedIn for awareness, Google for conversions, Reddit for sneaky extra demand, Infuse for extra leads. Why? Because your prospects are spread out across different platforms.
