Brandshield, A B2B Marketing Case Study

Find out what happened when Billy, Managing Partner, Envy caught up with Itai Galmor, CRO to discuss Brandshield, Strategy and all things marketing.

Brandshield fights online digital threats, meaning a brand-oriented digital risk protection company, that specializes in monitoring, detection, and removal of digital threats such as phishing attempts, executive impersonation, counterfeit products, trademark infringements, and more.

So why Marketing Envy agency? The idea was to bring a marketing agency with all the functions that I have, that I need, instead of hiring five or six people marketing. Envy acts as an extension of our team, which enables us to focus on other, I think, very important things and leave the whole digital lead generation to Marketing Envy.
We’ve managed to bring millions of dollars out of inbound leads.

You’ve got a strategist on board who’s still with you today. Amazing, 200 something years later, she’s still really amazing. She adds a lot of value. She basically orchestrates all of the marketing activities for the digital marketing activity.

Over the years, we’ve done a lot of testing to get to where we’re at. We’ve tested a lot on Google tested a hell of a lot on LinkedIn, as well tried out a few other platforms. But let’s say that LinkedIn and Google have always been our bread and butter. We’ve literally gone to town on Google, our moneymaker.

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