Content vs. paid ads, what’s the future of B2B marketing?

Demand gen isn’t dead—but going solo won’t cut it anymore.

Ronen Shetelboim, SVP of Marketing at Cycode, joins Billy to talk about the marketing budget shifts every B2B tech company needs to know before 2025 hits. Here’s the deal:

🔸 AI-fueled content is everywhere (and mostly forgettable).
🔸 Creative, messaging, and brand are now mission-critical—no more skipping the hard stuff.
🔸 Demand gen still matters—but only when paired with killer content and smart distribution.

Stop sounding like everyone else. Watch now to learn how to budget for what actually works.

We also covered the topic in more detail here.