We all love our customers. OK most customers. And we definitely all want more customers. We all understand that keeping and growing current customers is far more cost effective than acquiring new ones. So why oh why do most B2B tech companies invest so little in customer marketing? Billy Cina and Gaby Young banter this out and also cover what effective customer marketing looks like. Wadda you think?
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While our website is intended to provide a little light entertainment, we do take our work and your company’s success VERY seriously. We’re in the trenches fighting the good fight with B2B tech companies every day.
