Different LinkedIn Targeting Methods

LinkedIn ad targeting, how do we do it?

First of all, we have to consider different targeting methods. So the more natural targeting path is the job titles for LinkedIn, but we have to consider that they might be another cheaper audience.

Probably our competitors are there as well, so we want to try different ways to get to the same audience, but in a cheaper way. How do we do that? We can have different targeting methods. For example, we can try groups that can be relevant, just make sure to exclude the HR and the sales and obviously the marketing that are irrelevant

Another way is to try job functions, and add a seniority level and company size. These are all attributions that we can give LinkedIn to start and try to reach our targeting audience. So you can reach the same people,  test them out and see which one is cheapest, and obviously performs better.

However, something to keep in mind is when you do this, make sure to exclude each target audience from the other so you don’t target one user with the same ad different times. The frequency will then not be accurate, and it’s a shame we want to have accurate numbers of the data. O

Another thing we should keep in mind is the country. So we want to target countries with the same timezone within different campaigns, meaning, for example, that we want to have one campaign, for example, for Europe and another one for North America.

If we had them in the same campaign, what would happen?

The campaign starts in Europe. And by the end of the day, when we reach North America, it probably used up most of its budget, and therefore we are missing out on an opportunity. So this is why we definitely want to keep them apart and have a better overview of our countries our data, and make sure that we use our budget wisely.