When we’re talking LinkedIn targeting how broad we want to go?
Do we want to go really wide or at least?
Unfortunately, there is no one answer for everyone.
But there are some numbers that we should keep in mind, we can’t target less than 1000 members on LinkedIn.
And if we staying close to 1000, it will also be very hard for LinkedIn to spend its budget. So we definitely want to be 10,000 and up, but we don’t want to be, let’s say, over 200,000 members. We want to keep our audience as specific as possible.
Why wouldn’t we want to target more than 200,000 people? When we go too broad, it’s very hard to understand the audience and it will be hard to have insight regarding the audience. So we do want to have a focused number of members that we can optimize accordingly.
The most important thing when targeting an audience on LinkedIn is to go ahead and look at the demographic report, see what works, what doesn’t work, and make sure to optimize your campaign accordingly.