Building the PLG Machine The Envy Way

Product-Led Growth (PLG) is a no-brainer for SaaS companies with a free trial or self-service model—more usage = more revenue. But a true PLG machine doesn’t just sit back and hope users convert. It actively listens and responds. Here’s how it works:

✅ Track customer activity inside your platform

✅ Send signals into HubSpot based on key behaviors

✅ Trigger automated responses—like educational emails, upsell nudges, or churn alerts for Customer Success

✅ Score actions (positive & negative) for better visibility into user health This means more user adoption, higher retention, and increased revenue—without manually chasing every account.

This is where RevOps meets PLG. Ready to build yours?

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While our website is intended to provide a little light entertainment, we do take our work and your company’s success VERY seriously. We’re in the trenches fighting the good fight with B2B tech companies every day.

You in? Let’s talk.