Is sales and marketing alignment ever possible?

Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔

For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often frustrating relationship between sales and marketing teams. Spoiler: complete harmony might not be the goal, and that’s okay! Here’s what you’ll learn:

✅ Why some tension between sales and marketing can actually be healthy.

✅ How understanding sales KPIs and processes can transform collaboration.

✅ Real-life strategies to bridge gaps—like campaign-specific Slack channels, face-to-face kickoffs, and syncing with sales ops.

✅ The importance of listening to sales calls and building personal relationships across teams.

From avoiding skipped processes to tackling lead quality debates, this candid discussion offers actionable advice for marketers feeling stuck in the chaos.