So You Want To Build a Community for Your Tech Brand?

What actually makes a tech community work?

In this candid and lively conversation, Billy sits down with renowned community strategist Jono Bacon—founder of the Community Leadership Core and former community lead at Canonical (Ubuntu), GitHub, and XPRIZE. They discuss the real meaning of “community” in the tech world—beyond the Slack channels and half-baked Discord groups. You’ll hear:

Why most startup communities flop,

How to design community experiences that actually build trust and engagement,

Why webinars suck (and how to fix them),

The difference between a community and a movement,

The underrated connection between community, marketing, and sales,

How AI is quietly changing the game in community management,

Examples of companies doing community right—from Linux Foundation to LEGO and even Harley-Davidson.

This is a must-watch on building communities that drive real business impact.

Enough about us. What about you?

While our website is intended to provide a little light entertainment, we do take our work and your company’s success VERY seriously. We’re in the trenches fighting the good fight with B2B tech companies every day.

You in? Let’s talk.