Yotpo is a global leader in the B2B eCommerce enablement space. Their tech stack was robust: Salesforce, Marketo, Segment, Splash, Demio, and more. But after years of dealing with Marketo’s limitations, their marketing ops team was ready for a change.
When they chose to migrate to HubSpot, we had only 4 months to successfully replace >1M contacts, multiple integrated systems, & >60 users across different functional teams.
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