DOES YOUR
GO-TO-MARKET
STRATEGYSUCK?

Short answer: It depends. Paid campaigns on LinkedIn and Google Search Ads will start generating data in a few weeks, but real pipeline impact takes at least two to three months. If you’re running ABM or multi-channel demand gen, expect three to nine months for full sales cycle impact. 

And the fastest way to see results is a strategy that combines short term content syndication, connects ads, sales follow-up, and nurture flows and more relevant content from day one.

If sales is still waiting while marketing is celebrating lead volume, something is off. Assuming you do have a product-market-fit, the problem is usually weak targeting, bad lead qualification, or slow follow-up. If your ads are reaching the wrong job titles or attracting people who aren’t decision-makers, those leads won’t convert. If your lead forms aren’t collecting useful data, sales won’t know who to prioritize. Your HubSpot is the foundation layer that will facilitate a successful campaign and pipeline. If follow-up is slow—or worse, nonexistent—your leads are checking out your competitors before you even send a first email. Leads don’t turn into SQLs by accident.

Go-to-Market Light is designed for companies testing or optimizing their demand gen strategy. Up to three ad channels per sprint. Best for budgets up to $50K/month. Perfect if you’re dialing in your ICP and figuring out what’s working before scaling.

Go-to-Market at Scale is built for companies that already have traction and want to go bigger—more channels, more spend, and more SQLs. Up to five ad channels per sprint. Designed for budgets over $50K/month. If you’re ready to scale efficiently, this is the play.

You can—but don’t expect results that last. LinkedIn Ads work, but they’re just one piece of the puzzle. They’re also very expensive and work better for awareness than conversions. Buyers don’t live in one place, and if you’re not meeting them where they research and engage, you’re leaving deals on the table. Adding Google, YouTube, Reddit, Infuse, BrandGen, and retargeting ensures that your prospects see you across multiple touchpoints, not just when they happen to scroll LinkedIn. The best Go-to-Market strategies don’t rely on one platform—they build demand across the whole ecosystem.

Weak product-market-fit. Bad ICP targeting. Weak content. No sales-marketing alignment. If your audience is too broad, you’ll waste budget on leads that won’t convert. If your content doesn’t support your campaigns, your ads might get clicks, but prospects won’t move forward. If sales isn’t aligned and following up within 24-48 hours, marketing’s leads will sit untouched. And if you’re only running one channel, you’re competing for attention in a crowded space. A strong GTM strategy makes sure none of these become your problem.

Infuse, Trendemon, and BrandGen amplify your demand gen strategy by helping you reach buyers outside the usual platforms.

Infuse runs ads across niche B2B publisher networks, so your content shows up where your audience is actually reading.
Trendemon personalizes website experiences, making sure prospects see the most relevant content based on their behavior—helping move them further down the funnel.
BrandGen uses intent data to target decision-makers actively looking for solutions, increasing both lead quality and conversion rates.

The best GTM strategies don’t just rely on LinkedIn and Google. These tools help you reach, engage, and convert buyers more effectively.

There’s a difference between cutting costs and spending smarter. If you want lower CPLs without tanking lead quality, you need to refine targeting, test new channels, and improve your content strategy. Expanding beyond LinkedIn to Reddit, YouTube, Infuse, and BrandGen helps you reach buyers at a lower cost. Dialing in audience segmentation—focusing on seniority, job title, and intent signals—prevents wasted spend. And content matters. Great case studies, ungated resources, and webinars help you attract higher-quality leads who are more likely to convert.

Forget vanity metrics. The real indicators of success: MQL to SQL conversion rates, the number of qualified meetings booked, pipeline velocity, and marketing-sourced revenue. If you’re getting clicks but no pipeline, something isn’t working. The best GTM strategies track what actually drives revenue—not just what looks good on a dashboard.

Depends on your audience. Reddit Ads are underrated for technical buyers and engineers. YouTube Ads are perfect for complex product education. Infuse and BrandGen help you reach B2B buyers across publisher networks. Trendemon personalizes the buyer journey based on website behavior. LinkedIn isn’t the only game in town, and if you’re not testing alternatives, you’re missing potential SQLs.

Start with your ICP and targeting. If you’re going after the wrong audience, nothing else will work. Then, audit your content and nurture flows—are leads getting the right information at the right time? Check your sales follow-up speed—if leads aren’t being contacted fast enough, you’re losing deals before they even start. If your cost per lead is through the roof or conversion rates are low, test alternative demand gen channels like Infuse, BrandGen, and Reddit to find more efficient ways to engage buyers. And if your reporting is focused on lead volume instead of SQLs and pipeline, reallocate budget to what’s actually moving the needle.

Most agencies will take your budget, run some ads, and send you a report on impressions and clicks. That’s not how we do things. We build full-funnel, revenue-focused Go-to-Market strategies that drive SQLs, pipeline, and closed-won deals. We go beyond LinkedIn and Google, layering in intent-based ad networks, content personalization, and structured nurture flows to ensure leads actually convert. We’ve been doing this for over a decade, and our strategies are built on data, creativity AND gut feelings. If you need an agency that understands B2B growth, complex sales cycles, and what it takes to turn marketing into revenue, let’s talk.