Ask any marketer where they began with AI and the answer is content. So what happens next?
Alex Greenshpun co-founded 10x company and built one of the first AI communities for marketers in Israel, so she sees what happens to teams once the content-generation honeymoon ends. Envy’s Billy Cina asked her what comes after, and the answer does not sit where you expect it to! What Billy and Alex get into:
↳ AI slop, naturally
↳ Popular AI use cases for marketers
↳ Replacing marketing teams with AI
↳ The future moat and no, it’s not AI!
↳ 2027 budget item no one is thinking about
↳ AI FOMO, of course
If there’s one thing we want you to get out of this episode, it’s this: stop chasing the newest model, and focus on context instead. You cannot control what the model says, but you can guide it with context, and that part is entirely in your hands.
