Elizabeth, The Brain Build

Free Tool or Creative Messaging From Scratch

The AI messaging foundation your whole team works from.

Your team uses AI, Great! The problem is that everyone uses it differently, so every output sounds like whoever typed the prompt over their morning coffee. Or worse, before one.

Elizabeth fixes that with one source of truth that the whole team can pull from. That’s it.

Raise your hand if any of these sound familiar

Six seats on ChatGPT, three on Claude, none describing the product the same way

Messaging shifts with every prompt, so your team’s AI output never sounds like you

Your ICP lives in a slide deck nobody opens

You can’t show leadership consistency, let alone ROI

Elizabeth Brain Build

Sort out your messaging and how it gets used across the team.
We define and encode your ICP, messaging and positioning into MD files that plug straight into Claude and HubSpot, so every person and every AI tool starts from the same ICP, the same messaging, the same context.

Elizabeth comes in two tiers, depending on whether your messaging needs a polish or a gut renovation:

Elizabeth I,

a free self-serve tool for teams that already know their messaging is solid

Elizabeth II,

a complete positioning and messaging rebuild from the ground up

How it works

Elizabeth I:

Free self-serve context builder

Complete the questionnaire

The Elizabeth Brain Build does its thing and produces drafts for your approval

Once approved Elizabeth auto-builds your MD context files, plus the instructions

Elizabeth II:

Creative Messaging From Scratch

Kickoff call followed by Envy’s review of your current messaging

First messaging workshop with up to 5 key stakeholders

Envy interviews 3 clients to get their insights

Second workshop with same stakeholders to agree on core findings and messaging anchors

Envy and the Elizabeth Brain crunch to provide first draft of messaging for review

Once completed, you’ll receive:

Fresh messaging that redefines your brand and products.
Positioning statements (about us) in numerous lengths.
MD context files, plus the instructions to load them into HubSpot or Claude.

Why Envy?

Work with experienced strategists from start to finish
We’ve been fighting the good fight with 100s of enviable clients since 2014; you’ll be in excellent hands
Fixed scope, fixed price, no retainer
Two ways in: a free tool if messaging holds up, full workshops if it doesn’t

AWESOME Companies
WE’VE HELPED GROW

Envy is my preferred agency for all things digital. Their deep involvement in our daily operations blurs the lines between our in-house team and Envy. It’s a seamless collaboration that yields impressive outcomes.

I can positively recommend ENVY for CRM implementation service. Their approach to implementation is lean, effective and friendly. The friendly and kind DNA of Ronit and Ran, were another key to the project's success.

We worked with Envy on connecting HubSpot and Salesforce as part of a broader CRM implementation, and the experience was excellent from start to finish. Envy felt like a true partner throughout the process, not just an implementation vendor.

We just started working with Envy's ICP leads, and honestly, I have no idea how they do it, but the leads are great. Right titles, right companies. They’re not all ready to convert yet, but they’re exactly the kind of people we want in our funnel.

Envy acts as an extension of our team. We’ve managed to bring in millions of dollars from our inbound leads. Our marketing strategist is amazing and really understands digital marketing.

FAQ

What’s the difference between Elizabeth I and II?

Elizabeth I is a free, self-serve tool that turns messaging you already like into clean context files for HubSpot and Claude. Elizabeth II is a full workshop series that rebuilds your ICP, messaging and positioning from the ground up.

We’re happy with our messaging. Do we still need the workshop?

Nope. If the story is solid and you only need Claude and HubSpot working from the same files, Elizabeth I does the job, and for free.

How do we know we’re ready for Elizabeth II?

You’ve already tried rolling AI across the team and watched it produce mush, or your messaging has had too many hands and no longer matches the product. If you’re still at “we should look into AI,” you’re a touch early.

What do we actually walk away with?

The MD files, the finished messaging and the process to maintain it. Everything is yours, structured to plug into any AI tool your team uses.

Is there a retainer?

Not unless you want one. Every Envy engagement is fixed scope, fixed price, with a defined end.

What does it cost?

Elizabeth I is free! You can start using it even now. If you feel you need more help with your messaging, Elizabeth II is $10,000.

How long does it take?

Using our free tool takes no longer than several minutes. Building a creative messaging and positioning from scratch can take up to 4 weeks.

Which AI tools does the context file work with?

Pretty much any tool that takes text or file context. Teams usually load the MD files into Claude, but the format’s deliberately plain, so it drops into most AI workflows you already run.