Everyone’s crying about AI slop like bad content got invented last year. It didn’t.
The internet was drowning in garbage long before ChatGPT showed up. And where did AI learn to write the sloppy stuff? From us. We wrote it first. AI just gave everyone a fancier excuse.
The upside nobody mentions: churning out mediocre content now costs almost nothing, which means the companies making genuinely good stuff stand out more than ever.
So before you fire off another ebook with Claude, run it past a few questions. Does it help your ICP? Does it answer a real pain point? Is it free of buzzwords? Does it cover a specific USP? Does it help sales beat an objection?
Want content your ICP actually reads? Go to https://goenvy.io
While our website is intended to provide a little light entertainment, we do take our work and your company’s success VERY seriously. We’re in the trenches fighting the good fight with B2B companies every day.
You in? Let’s talk.