Sangram Vajre has run marketing inside two nine-figure exits, Pardot and Terminus, then became a CEO himself. That mix is exactly why he has strong opinions on the CEO-CMO tension around go-to-market, and why so few companies actually solve it 👈
On this episode of Banter with Billy, Sangram argues CEOs need to own go-to-market outright, while marketers earn their seat at the table by understanding the business of marketing, meaning which accounts and products actually turn a profit.
He also breaks down why product no longer works as a moat now that AI makes it easy to copy, and how that pushes companies toward two real paths: building a brand that drives demand, or picking one go-to-market motion, like partner-led or event-led, and owning it completely. If you’re stuck in the same tug-of-war over who owns pipeline versus who owns strategy, this episode lays out where the ownership should actually sit.
