Before Fibbler had a product, Adam Holmgren had an audience 👀
He spent two years posting on LinkedIn every weekday, building 25,000 followers directly in his target buyer pool, with nothing to sell. So when he launched, his first 50 customers came straight from those posts, with content doing all the work before a sales team or paid funnel ever existed.
In this episode of Banter with Billy, Billy and Fibbler’s co-founder and CEO, Adam Holmgren, get into what founder-led marketing actually looks like when it works, and where it tends to fall apart. They cover:
↳ Why it’s worth to post thought leadership before you even have a product;
↳ When to shift from founder brand to company brand, and what happens if that shift comes too late;
↳ Why “I have nothing to say” is always an excuse;
↳ The best responses to harsh feedback on LinkedIn.
Plus, marketing attribution makes a cameo and we know you all love it! 🎉
