You trust buyers to make $50,000 decisions. So why are you trapping them behind a form just to “see the product”???
In this banter, Envy’s Billy Cina sits down with Tas Bober, the landing page queen herself, to pull apart everything B2B marketers get wrong about landing pages. Turns out the old playbook (big form up top, three bullet points about how you’re “AI-powered,” no way out) is quietly killing your pipeline. Tas explains what actually converts, why you have to date your buyers before you ask them to marry you (duh), and how she moved a single buried FAQ block and watched purchases jump 265%. What we get into:
↳ Why 52% of companies don’t even use a landing page (and why that’s mistake #1)
↳The pre-conversion signals most marketers ignore, and where the real data lives
↳ Why 70% of buyer research happens before they ever talk to you 76 touch points. 6.8 stakeholders. One form on visit one. Do the math.
↳ The Snagit story: one FAQ, moved up the page, +265% in purchases (not trials)
↳ Why your landing page can’t live in isolation from the rest of your brand
If your ads look great, your targeting’s spot-on, your CPL is low, but pipeline still isn’t moving, this one really is for you.
