How do you know if your messaging is standing out?

Here’s a quick test for whether your messaging actually stands out, or just sounds like everyone else in your category:

1️⃣ Strip the branding.

2️⃣ Put your creative next to three competitors.

3️⃣ Ask your CEO, your team, your advisors to pick yours out. If they get it right, good.

If they hesitate… you have your answer.

B2B tech categories tend to converge on the same language fast. “Secure by design.” “Built for scale.” “The platform that…” After a few funding rounds everyone starts sounding like a press release version of each other, and buyers stop being able to tell you apart before a single sales call happens.

73% of B2B buyers now research and shortlist vendors before any direct contact. What they find when they compare you to your competitors, without a salesperson in the room, is your messaging doing its job alone.

Envy works with B2B tech companies to fix the gap between what you mean and what the market actually hears. GTM strategy, messaging, demand gen and HubSpot RevOps.