We know the worst campaign killer

If we’d ever get a cent for each campaign that was killed too early… well, let’s just say we wouldn’t be here writing this post, but on some beach with a drink in hand 🍹

We know you want leads. Everyone wants leads. But people won’t convert simply because they saw your ad. Would you book a demo from a company you’ve never seen before, only after seeing their one ad? We know you wouldn’t.

So give your campaign time.

Or if you’re really impatient, gather your team together and agree what progress looks like at 30, 60 and 90 days. Look at website visits, engagement, video videos, those are your early indicators, and not your pipeline column!!!