Harry & William, The Paid Campaign Engine

Project-based | Turnkey Campaign Tool & Service

Custom-built GTM planning tool and paid campaign delivery

Anyone can run paid campaigns. Running the ones that turn budget into real pipeline, with the right channel mix, targeted accounts, the right message, the right creative, and a hand-off sales won’t laugh at, is a different sport.
Envy’s GTM Princes (custom-built tool & services) are proudly named Harry & William.

They provide a slim or full-service paid campaign delivery where we define the target, build the creative, estimate the ROI, set up the channels, manage the execution, and hand it over when it’s working.

4 signs you need Harry or William

Every quarter & every budget change, the same Google Sheet gets rebuilt from zero

Calculating channel mix ROI is a guesstimate

Marketing and finance numbers are disputed from two different documents

You choked on Dreamdata’s price and crawled back to the Google Sheet

Pick Your Prince

Two tiers, depending on whether you want the campaign planner that you’ll run, or the plan built and run for you by Envy:

Harry

Paid Media Campaign Planner

A semi-automated custom-built planner that turns your annual or periodic budget into a channel mix and a model you can defend, before a penny goes out the door.

Build & Handover: ±1 week | Price: $3,000

Channel selection and budget allocation

Projected results per channel, per budget based on Envy’s benchmarks

The planner handed over to you, so you rerun it next quarter or next budget cycle on your own

William

FULL-SERVICE GTM BUILD

Everything Harry produces, plus Envy’s strategists build the plan with you and run the campaigns for 3 months. Our benchmarks get baked into your plan, so it gets sharper each quarter instead of getting rebuilt from scratch.

Timeframe: 4 months | Price: $40,000 ($10K/month)

We agree and lock the campaign brief and SQL/lead definition before anything launches

Channel selection and budget allocation from the planner output

Campaign messaging and creative, up to 3 creative directions, landing page design and build

Setup HubSpot for campaign management:

Recognize your ICP and buyer signals
Lead capture, score intent and assign handoffs
Lifecycle stages, nurtures, sequences & alerts
Tracking, reports & dashboards

Email sequences and LinkedIn outreach

Positioning statements (about us) in numerous lengths.
MD context files, plus the instructions to load them into HubSpot or Claude.

Month 1: full setup
Months 2 to 4: live campaign management
End of month 4: we hand it to your team, or keep managing if you’d rather

Why Envy?

We’ve run 100s of successful paid campaigns
You’ll be working with strategists with over a decade of experience
Paid campaign planning based on real industry benchmarks
Fixed scope, fixed price, no retainer (unless you want one)

AWESOME Companies
WE’VE HELPED GROW

Envy is my preferred agency for all things digital. Their deep involvement in our daily operations blurs the lines between our in-house team and Envy. It’s a seamless collaboration that yields impressive outcomes.

I can positively recommend ENVY for CRM implementation service. Their approach to implementation is lean, effective and friendly. The friendly and kind DNA of Ronit and Ran, were another key to the project's success.

We worked with Envy on connecting HubSpot and Salesforce as part of a broader CRM implementation, and the experience was excellent from start to finish. Envy felt like a true partner throughout the process, not just an implementation vendor.

We just started working with Envy's ICP leads, and honestly, I have no idea how they do it, but the leads are great. Right titles, right companies. They’re not all ready to convert yet, but they’re exactly the kind of people we want in our funnel.

Envy acts as an extension of our team. We’ve managed to bring in millions of dollars from our inbound leads. Our marketing strategist is amazing and really understands digital marketing.

FAQ

What's the difference between Harry and William?

Harry is the semi-automated custom-built planner on its own: budget in, defendable channel model out, yours to rerun. William is the full build, we take that plan and run the live campaign for you across four months, then hand it over.

Is this another attribution tool like Dreamdata?

No. Harry is a planning model you own and rerun, and William is planning plus hands-on campaign delivery. You’re not renting a platform, you’re keeping the model.

What's the minimum to make William worth it?

$10,000 per channel per month in media (retargeting excluded), a 4-month commitment, and up to 3 channels. Below roughly $400K in annual online spend, a spreadsheet is honestly fine and we’ll say so to your face.

What if we don't have content ready?

Then we don’t launch. Campaigns without a solid content mix that includes videos, blog posts, case studies, social media posts etc burn budget for “fun”. Bring your own assets or add Envy’s content package before we begin.

Is there a retainer?

Not unless you want one. Every Envy engagement is fixed scope, fixed price, with a defined end.

What does it cost?

Harry’s campaign planner is $3,000 one-time. William’s full turnkey build is $40,000 over four months.

How long does it take?

Harry’s campaign planner: about 1 week. Charles: 3–4 weeks. William is the long one at 4 months, because we’re building and running live campaigns, not just planning them.