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THENO-BLUFF

B2BMARKETING

PODCAST

You In? Let’s Start!

Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you’re building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.

Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.

Zero buzzwords, fluff, or corporate non-sense, guaranteed.

Want to Banter with Billy? Got a hot topic that hasn’t been covered yet? DM her here.

Your Tech Buyers Know More About Your Product Than You Do…

Why are traditional B2B go-to-market strategies crumbling? Cause your buyers are way ahead of your SDRs.

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Stop Calling It Intent Just Because Someone Blinked

Love it or hate it, if you’re in B2B tech marketing, you can’t escape intent data.

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So You Want To Build a Community for Your Tech Brand?

Why do most startup communities flop and how to build one that works?

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The Only Marketing Tech Stack You’ll Need

Martech FOMO vs. Martech Fatigue, where do you stand?

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What’s Troubling and Exciting Tech CMOs in 2025?

What’s the biggest marketing budget shift coming in 2025? What tech will actually make a difference for B2B marketers?

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How to beat cybersecurity competitors

How do you stand out in an industry drowning in blue screens and generic messaging?

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Is sales and marketing alignment ever possible?

Here's how to make the two teams works together, not against each other.

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Unleashing Avatars Into Your Marketing Funnel _ ENVY's Billy Cina Talks to Tomer Zuker

Unleashing AI avatars into your marketing funnel

Is it me, or my avatar you're speaking to?? If you don't know, that's a good sign.

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Is AI Making Marketers Dumber_ 😬 Marketing Envy's Billy Cina Talks To Yoel Knoll

Is GenAI making marketers’ jobs easier?

Or you're no longer able to work without it? A saucy discussion on how to use GenAI without losing your mind (and creativity).

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Hands up if you've got marketing FOMO 🙋🏻_♀️🙋🙋🏽_♂️ Marketing Envy's got your back

Marketing FOMO dragging you down?

This is for you if you struggle to decide what to prioritize when there are endless marketing channels, tools, and strategies screaming for attention.

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Content vs. paid ads, what’s the future of B2B marketing?

Why content fuels your paid campaigns, and why demand gen and lead gen no longer work without strong brand awareness.

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How traditional B2B companies can benefit from digital marketing

We're bringing traditional companies to the digital age. How to promote on social media, introduce to HubSpot and digitalize everything.

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How to stay creative working in B2B marketing

Dani Peterman is selling us his idea to keep things creative, from posts going viral to ads winning awards.

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Why isn’t every marketer testing their messaging?

You can spend all your marketing budget on ads that won't resonate with your target audience. Or you can test your messaging beforehand.

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AI has got your back if you’re scared of public speaking.

But it's not as good as you think... yet.

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Brand awareness on a budget is possible

Brand awareness is the hype now, but where's the budget for it? If you need ideas to build brand awareness for your B2B brand, come here.

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Is ABM worth all the hype?

ABM is everywhere, but it isn't even this new. Perhaps try other, better options?

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Enough about us. What about you?

While our website is intended to provide a little light entertainment, we do take our work and your company’s success VERY seriously. We’re in the trenches fighting the good fight with B2B tech companies every day.

You in? Let’s talk.