PPC

Videos

Strategy, PPC

Here’s how much you need to run B2B PPC campaigns

We answer the never-ending question about the campaign budget.

Videos

Strategy, PPC

The golden 3 month minimum rule for a B2B campaign

When do you know your campaign's successful or not?

Videos

Strategy, PPC

Different campaign = different set of KPIs

Here's how you define success of brand awareness vs. lead gen campaigns.

Videos

PPC, Lead Gen

No brand awareness, no lead generation.

Be honest, when was the last time you gave someone your email just to read an ebook?

Videos

Strategy, PPC

Why correlations will tell you more than marketing attribution…

With dark social and first party data regulations in place, it's time to look beyond marketing attribution.

Videos

PPC, funny

Why we love running Competitor Campaigns

Someone's looking for your competitor's product, but you think yours is better? Here's how you convince them.

Videos

You’re paying how much for your SQLs?

When paid spend goes up, but number of leads continues to lay flat, you know it's time for the Envy Audit.

Videos

PPC, Inbound Marketing

No Content? No PPC!

Discover Why Inbound Marketing and High-quality Content are Vital for PPC Success.

Videos

PPC, Inbound Marketing

You Need to Combine Inbound Marketing with Your PPC Efforts

Unlock the true potential of Inbound Marketing and PPC integration

e-Books

PPC, PPC lead

2023 Cyber Security PPC Benchmarks Report

Cyber Security PPC SQLs from LinkedIn and Google for how much? All is revealed in the latest Cyber Security PPC benchmarks report.