Strategy

Videos

Strategy, ABM

Is ABM worth all the hype?

ABM is everywhere, but it isn't even this new. Perhaps try other, better options?

Videos

Strategy, PPC

Here’s how much you need to run B2B PPC campaigns

We answer the never-ending question about the campaign budget.

Videos

Strategy, PPC

The golden 3 month minimum rule for a B2B campaign

When do you know your campaign's successful or not?

Videos

Strategy, PPC

Different campaign = different set of KPIs

Here's how you define success of brand awareness vs. lead gen campaigns.

Videos

Strategy, b2b marketing, Lead Gen

It’s time to ungate your content.

Obviously, don't ungate EVERYTHING. Be smart about it.

Videos

Strategy, funny, b2b marketing

Not another cybersecurity company…

In cybersecurity, you either stand out or miss out.

Videos

Strategy, PPC

Why correlations will tell you more than marketing attribution…

With dark social and first party data regulations in place, it's time to look beyond marketing attribution.

e-Books

Strategy, b2b marketing

QBR report template

CMOs rejoice. Envy’s QBR report template will save you time and headache in presenting marketing’s achievements to management.

Videos

Strategy

Introducing the Envy Way

Quick wins & long-term strategy is all we do.

Videos

Strategy

5 reasons why you shouldn’t be auditing your marketing & RevOps

Wondering if you should audit your processes and workflows? Don't.