Strategy

Michael Yehoshua, SCADAfence talks shares 3 B2B Marketing Gems to keep for 2021 and which 3 to drop.

Adi Gazit Blecher, Checkmarx talks about her success, and shares 3 B2B Marketing Gems to adopt and which 3 to drop.

Today's video is kind of somber, and kind of serious. And the reason is because I'm in a bit of a mourning period, pretty extreme, you might say.

Marketing KPIs aside, there are plenty of other metrics to indicate whether your marketing is headed in the right direction. Billy Cina reveals all.

We don't think so. Hear what one of Marketing Envy's Managing Partners has to say.

You have a serious issue marketer, you're obsessed with attribution. The sad fact is less than 50% of your traffic is measurable and it's getting worse. Instead of focusing on which channel brought you leads and opportunities you should be focusing on correlation. Amit Lavi explains.

Hint....you probably do.