Strategy

Videos

Strategy

Kobi Katzal, Guesty shares B2B Marketing Gems

Kobi Katzal, Guesty shares 3 B2B Marketing Gems to keep for 2021 and which 3 to drop.

Videos

Strategy

Mourning the loss of a client

Today's video is kind of somber, and kind of serious. And the reason is because I'm in a bit of a mourning period, pretty extreme, you might say.

Videos

Strategy

Success Indicators of B2B Marketing Campaigns

Marketing KPIs aside, there are plenty of other metrics to indicate whether your marketing is headed in the right direction. Billy Cina reveals all.

Videos

Strategy

Why Do We Have a 3 month Rule for B2B Marketing Campaigns?

The golden 3 month minimum rule for a B2B campaign, why does it exist? For setting expectations!

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Strategy

Is it time to stop talking about ABM?

We don't think so. Hear what one of Marketing Envy's Managing Partners has to say.

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How to use online channels the right way

You have a serious issue marketer, you're obsessed with attribution. The sad fact is less than 50% of your traffic is measurable and it's getting worse. Instead of focusing on which channel brought you leads and opportunities you should be focusing on correlation. Amit Lavi explains.

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Do you have too many apps in your marketing tech stack?

Hint....you probably do.

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Marketing Budget Meeting 2020

Budget meetings look like this? Chat with us to see how we can help.

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Strategy

Why Hiring a Marketing Agency is Cheaper Than Hiring In House

Your CEO/CMO sees a line item in your marketing budget and it's 35000 shekels plus for your marketing agency. How do you justify that? Simple…let them see the maths!

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Strategy

Why is finding a solid marketer so #%*$@ difficult?

There is a global shortage of experienced B2B marketers. This is not fake news! Experienced marketers are rare. When they do find the right talent they're so #$%& expensive. So what do you do?