Lead Gen

Videos

PPC, Lead Gen

We Know Why Your PR Isn’t Working

Does PR even matter when we all have LinkedIn?

Videos

PPC, Lead Gen

WTF Is a Data Scientist?

And why should marketers care?

Videos

PPC, Lead Gen

Why Aren’t Your Ads Converting?

Eden Bidani knows the answer(s).

Videos

PPC, Lead Gen

Stop Calling It Intent Just Because Someone Blinked

Love it or hate it, if you’re in B2B tech marketing, you can’t escape intent data.

Videos

PPC, Lead Gen

Want Your Content to Be Successful?

Be weird. Really.

Videos

PPC, Lead Gen

So You Want To Build a Community for Your Tech Brand?

Why do most startup communities flop and how to build one that works?

Videos

PPC, Lead Gen

Paid ads beyond LinkedIn and Google

There are other channels you can still afford.

Videos

Strategy, b2b marketing, Lead Gen

It’s time to ungate your content.

Obviously, don't ungate EVERYTHING. Be smart about it.

Videos

PPC, Lead Gen

No brand awareness, no lead generation.

Be honest, when was the last time you gave someone your email just to read an ebook?

Videos

Strategy, ABM, Lead Gen

KPIs You Should Be Tracking for Successful ABM Strategies

ABM focuses on qualified accounts, requiring unique tracking and goal setting compared to traditional lead-gen campaigns.