PPC Lead

Videos

PPC, Inbound, funny

No content? No campaigns!

How else are you gonna attract your prospects?

Videos

Strategy, PPC, Inbound, Ops, funny, b2b marketing

This isn’t how you allocate your budget

Come out in cold sweat when putting together your B2B marketing budget?

Videos

Strategy, PPC

Here’s how much you need to run B2B PPC campaigns

We answer the never-ending question about the campaign budget.

Videos

Strategy, PPC

The golden 3 month minimum rule for a B2B campaign

When do you know your campaign's successful or not?

Videos

Strategy, PPC

Different campaign = different set of KPIs

Here's how you define success of brand awareness vs. lead gen campaigns.

Videos

Strategy, b2b marketing, Lead Gen

It’s time to ungate your content.

Obviously, don't ungate EVERYTHING. Be smart about it.

Videos

Strategy, PPC

Why correlations will tell you more than marketing attribution…

With dark social and first party data regulations in place, it's time to look beyond marketing attribution.

Videos

PPC, funny

Why we love running Competitor Campaigns

Someone's looking for your competitor's product, but you think yours is better? Here's how you convince them.

Videos

You’re paying how much for your SQLs?

When paid spend goes up, but number of leads continues to lay flat, you know it's time for the Envy Audit.

Videos

PPC lead

Build better campaigns with The Envy Audit

Expensive SQLs, leads nowhere near your ICP, high CPA, low CTR, weak CTA, and whatever happened to your USP?!