Portshift (Now a Cisco Company): From seed to exit in 24 months.
You have a serious issue marketer, you're obsessed with attribution. The sad fact is less than 50% of your traffic is measurable and it's getting worse. Instead of focusing on which channel brought you leads and opportunities you should be focusing on correlation. Amit Lavi explains.
Every marketer has a weakness and it's easy to outsource that weakness to a marketing agency. Billy Cina tells it to you straight. It could be in PPC, Inbound, Marketing Operations. That is what you need to outsource to an agency. Keep your strengths in house and take your weaknesses out of the house.
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