E9- B2B Marketing During a Crisis: Talking to your Customers with Captions
Aviv Cohen, CMO of PCYSYS, joins B2B Marketing Experts, Billy Cina and Amit Lavi, to share how he and the management team adapted their messaging and turnaround their marketing KPIs in record time.
E8- B2B Marketing Through A Crisis- Planning ONLY One Month Ahead
Expert B2B Marketers Billy Cina and Amit Lavi provide need-to-know insights on marketinng during COVID-19. On this episode they discuss the importance of only planning one month in advance.
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