Strat & Messaging

Videos

Strategy, b2b marketing, Lead Gen

Everyone’s hiring or job-hunting…

... but no one's happy. Why??

Videos

Strategy, b2b marketing, Lead Gen

Running a B2B Influencer Pilot Like a Pro

If you think influencer marketing is only for B2C brands, think again.

Videos

Strategy, b2b marketing, Lead Gen

Enough with the AI hype… AI tools that will actually help your GTM

Tired with AI slop? Try these tools.

Videos

PPC, Lead Gen

Your Tech Buyers Know More About Your Product Than You Do…

Why are traditional B2B go-to-market strategies crumbling? Cause your buyers are way ahead of your SDRs.

Videos

PPC, Lead Gen

When your CEO is a non-believer…

How do you even explain marketing attribution?

Videos

PPC, Lead Gen

For the Love of Customer Marketing

Do we even care about our customers?

Videos

PPC, Lead Gen

We Know Why Your PR Isn’t Working

Does PR even matter when we all have LinkedIn?

Videos

PPC, Lead Gen

WTF Is a Data Scientist?

And why should marketers care?

Videos

PPC, Lead Gen

Why Aren’t Your Ads Converting?

Eden Bidani knows the answer(s).

Videos

PPC, Lead Gen

Stop Calling It Intent Just Because Someone Blinked

Love it or hate it, if you’re in B2B tech marketing, you can’t escape intent data.