Strat & Messaging

Is ABM right for you?

ABM means a lot of different things to a lot of different people and that's ok.

Is now the time to be focusing on personal brand?

You can argue about exactly what personal branding is, whether it is a thing or isn't but you can't argue about the fact that it's out there. So definitely personal branding is a thing, but putting that aside personal brand is much more than just a fad or just a trend.

What is different about your marketing today vs. pre Covid19?

Amit Bendov, CEO of Gong

What material should you use for top of the funnel content?

Top of the funnel, we want to create stuff like videos, videos that generate excitement, cool things that will get people to watch.

Not Another ABM Meeting

It's not their fault, literally no one knows what ABM is, what it does or how to measure it. And the ones that do, don't know how to do it properly. Fortunately, Marketing Envy can help get your ABM program off the ground and you can get back to doing important things like finding an excuse to avoid the next zoom call.

Top 3 Pieces of Advice for Getting Your Messaging Right

Managing Partner, Billy Cina gives her top 3 pieces of advice for getting your messaging right.

Messaging by Committee

A marketer’s nightmare…messaging by committee! Everybody has an opinion about it, and no matter what you come up with, it wont suit everybody. But it’s not supposed to. Here's why.

Women in tech, let’s get our act together!

For too long we've been blaming the men for our lack of representation and inequality in the workplace, BUT it's time to shoulder some of the responsibility too. Shoshi Goldstein of Perimeter 81 and Billy Cina tell it how it is👩🤦